SARMAST

SARMAST was born in Türkiye in 2025, from the belief that perfume is more than simply smelling good.

For us, scent is an invisible part of character, emotions and memories. Sometimes it brings back a moment, sometimes it reminds us of a person. And sometimes it tells your story without saying a single word.

With this in mind, we built SARMAST’s first collection around six different characters: LUMEN, EMPIRE, WILD, SOLAR, SULTAN and ALYRA.

Each one represents a different spirit and story. Because we believe everyone has a trail of their own, and the right scent completes it.

SARMAST perfumes are made in Türkiye. Our Eau de Parfum formulas contain 25% perfume essence, and the perfume essences used in production comply with IFRA standards.

But for SARMAST, quality is not limited to the formula. From the scent to the bottle, from the packaging to our visual world, we care that every detail carries the same character: modern, refined and timeless.

We want to carry this story that began in Türkiye to the world, and make SARMAST an international perfume brand recognised for its own identity.